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MKTG 415
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Web design (from a marketing perspective)
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Building web traffic
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Content marketing
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Additional digital marketing skills
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Digital marketing software tools
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Course Outcome
Program Outcomes
Web design (from a marketing perspective)
Learn to apply the principles of web design to generate a high level of conversion from website visitors.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Building web traffic
Apply the principles of search engine optimization (SEO) and search engine marketing (i.e., paid search) to build web traffic.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Content marketing
Apply the principles of engagement and brand building when creating and evaluating online content that the firm will share online.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Additional digital marketing skills
Gain skills in additional digital marketing areas, including the following: conversion rate optimization, online reputation management, email and SMS marketing, crowdsourcing, and affiliate marketing.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose
Digital marketing software tools
Learn to use a variety of industry-leading software tools for digital marketing tasks.
Demonstrate Foundational Knowledge Across Business Disciplines
Demonstrate Christlike Leadership and Collaborative Teamwork
Think Critically and Strategically to Solve Business Problems
Make Ethical, Data-Informed, and Faith-Consistent Decisions
Communicate with Clarity, Compassion, and Conviction
Demonstrate Global Awareness, Adaptability, and Lifelong Purpose